March 12-April 4, 2025
The Cheesy Details
Tired of March being dominated by a pesky collegiate basketball tournament? Join co-ops nationwide and take part in Cheese Madness for your chance to win $150 worth of fine cheese and other goodies!
Instead of sweaty people in shorts, we’ve got 16 cheeses battling for bragging rights. Cheese by cheese, winners advance, losers are mercilessly devoured.
How to Participate
SUBMIT YOUR BRACKET BY MARCH 11 FOR A CHANCE TO WIN
Fill out a blind bracket to guess which cheese will be most popular in a series of matchups. Drop off completed brackets at our Customer Relations desk or email them to marketing@coopfoodstore.com.
Download Cheese Madness bracket here.
One completely accurate bracket or the bracket that comes the closest wins $150 worth of fine cheese and other flavorful delights. In the event of two or more accurate brackets, we’ll hold a drawing.
Sample and Vote
Starting 3/12, you will be able to sample the cheeses in our Hanover and Lebanon stores. Then vote for your fave!
CHEESE SAMPLINGS (3/12-4/4)
- Mondays, Wednesdays, Fridays, Sundays
- Cheese Shoppe—Hanover, Lebanon
VOTING
- In-store at Cheese Shoppe
Finally, one champion emerges, the undisputed boss of the curd castle. Then we put the winning on sale to share it with the world and celebrate its utter dominance.
Shameless reminder: Remember, you must submit your completed bracket by 11:59 p.m. on 3/11/24 to be eligible for the prize. So join the fun and don’t delay!
Tell your friends and track the latest here, where the results will be updated daily. Questions or comments? Reach out to us.